Our Expertise
Whether we are delving into the creative process, defining a brand’s look & feel or launching a multifaceted marketing campaign, we know magic happens when key elements are combined in extraordinary ways to create something special. At Fiorello, we see ourselves as master tinkerers, cultivating these key elements in ever-changing ways to innovate for our clients.
Magic happens when key elements are combined to create something extraordinary.
Brand Strategy
With Medical and Recreational markets rapidly opening up across the nation, brands are evolving their businesses, launching new products and services, and sometimes even reinventing themselves to better connect with consumers.
Our brand development team is purposefully built to help guide this transformation, defining a brand’s vision, position, voice, visuals and ultimately charting the road to success.
Creative Services
Design can sell a product but it can also make the world a better place. We believe in building innovative brands that both inspire and win at shelf.
Fiorello is focused on collaborating with our clients to develop brands that support a community of creativity within the cannabis industry. It is our mission to build cannabis brands that make a lasting impact.
Public Relations
Our PR team curates a brand strategy unique to each client. From launching new-in-category products to managing crisis communications, we work hard and smart to ensure our client brands are establishing landmark profiles where it matters the most. We have deep relationships with the media and influencers whose audiences drive industries: from top national broadcast producers and regional editors to niche bloggers and up-and-coming content creators.
Events
Whether amplifying our clients at an existing event or producing brand-owned, tentpole experiences, Fiorello knows how to party.
From sourcing a secret location and securing engaging entertainment to getting the right people on the guest list, Fiorello focuses on the details of an event, ensuring each element combines to create experiences that put our clients’ brands in the spotlight.
User Experience
Our team examines consumer behaviors across digital and experiential touchpoints with the goal of creating an engaging consumer experience.
We develop strategies, define client roadmaps and implement large-scale connected experiences including new products & platforms, websites, mobile applications and channel partnerships.
Digital Marketing
We have an industry-leading digital marketing practice to ensure that our clients are getting noticed in an increasingly complex and busy digital landscape.
Our methodologies and access to specialized platforms give our clients ease and flexibility in scaling, testing, optimizing and updating their campaigns in real-time.
Great creative and content is critical for driving engagement, as is ensuring that digital ad campaigns are dynamic, contextual and technology-driven for maximum impact.
Content Marketing
We create compelling content for brands to present themselves through print, digital and social channels. Our integrated team develops copy, can produce video and photo shoots, and will craft and polish a client’s narrative storytelling strategy to create engaging, relevant content,unique to each brand.
Social Media
Our social media philosophy is based around one simple ideal: connection. We’re listeners who pay close attention to what people are saying and sharing across channels. We take those insights and create a plan for clients that gives their brands a voice, personality and place to live.
For full-scale social media campaigns, we develop a comprehensive social strategy, creating content tailored to each platform.
Social Strategy | Cross-Functional Execution |
Community Engagement & Management |
Content Development & Implementation |
Data Analytics & Campaign Optimization