INSIGHTS:

Building Trust in Uncertainty

April 17, 2020

As 2020 was getting started and brands were gearing up for a big 4/20 month, COVID-19 hit and crushed hopes of the industry for mid-year events such as Expo West and Hall of Flowers. However, as the COVID-19 crisis expands, the situation is showing signs that it could be a catalyst for growth in the cannabis market.

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With Alcohol Consumption Down Among Millennials, Big Businesses See Opportunities for THC-Infused Beverages

January 15, 2020

Rising sales of zero-alcohol adult beverages indicate adults who want to drink less still enjoy “getting together for drinks.” Infusing these same zero-alcohol products with THC opens an enticing new entry to cannabis for potential users seeking an alternative to alcohol that, unlike smoking or vaping, is familiar. This may have a positive effect on new customer retention, if the first-time THC consumer can simply purchase cannabis- infused versions of products they already enjoy.

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Are We Experiencing A Cannabis Bubble? Lessons From The Dotcom Days

November 22, 2019

The balance to strike is managing storytelling angles that cater to a new generation and a new culture. One that is not of excess, like the dotcom bubble, but one that focuses on clean-living, is passionate about social issues, and busts stereotypes. Marketing for cannabis should also have an eye toward differentiation. Many dotcom brands were in similar market spaces, and it was often difficult to tell which online pet or office supply site was better or worse than another.

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Investment Opportunities Grow As Cannabis Expands Into New Consumer Markets

August 27, 2019

The surge in private investment in cannabis this year already shows that professional investors expect the road to lead to total legality. In the meantime, as cannabis becomes an increasingly viable ingredient in applications ranging from pharmaceutical pain treatment to adult beverages, the investment path is evolving like many industries that came before – and more cautious investors are showing a willingness to enter the space.

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