Love Yer Brain

Brand Development

Content Strategy | PR

Website Design | Merch

Email | Social Media


A unity of art, weirdness, and plant-based medicine. From the creative mind of Wayne Coyne, frontman of the Flaming Lips.

Founded by creative wunderkind Wayne Coyne, frontman of seminal psychedelic rock band The Flaming Lips, Love Yer Brain is a forward-thinking plant medicine brand driven by the desire to ignite everyone’s creativity. Fiorello has helped to develop the brand ethos, design aesthetic, website and merch capsule, and has marketed the brand via email, paid digital advertising and social media.

A highlight has been the production of a collaborative concert event with Good Trip Studios featuring the Flaming Lips and friends Reggie Watts and Eric Andre, executed as a benefit for MAPS, the preeminent educational organization in psychedelics.