Posts Tagged ‘covid’
5 Ways Cannabis Brands Can Digitally Transform Their Business and Engage Customers Directly
Due to the impact of COVID-19 and the restrictions on business operations, fewer consumers are “browsing” before purchase in a retail locations. Increased options for delivery and “direct-to-consumer” purchasing have also caused brands to quickly transition their business strategy to a digital first model.
Read MoreBuilding Trust in Uncertainty
As 2020 was getting started and brands were gearing up for a big 4/20 month, COVID-19 hit and crushed hopes of the industry for mid-year events such as Expo West and Hall of Flowers. However, as the COVID-19 crisis expands, the situation is showing signs that it could be a catalyst for growth in the cannabis market.
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