Papa & Barkley

As the company and product offering began to grow, P&B recognized the need for a brand refresh that would not only match their evolving brand ethos while acknowledging its original perspective, but one that would also translate to recreational & medical markets under the new 2018 regulations. The team from Fiorello was brought on to refresh the core brand identity, create packaging that speaks to their wide-ranging consumer demographics and create a new website with optimized consumer interface.