The Root Of It All Oils

The Root Of It All

Brand Launch | Events

PR | Influencer Relations

The Root Of It All Unwind Oil

Fiorello supported the launch of The Root Of It All's ayurvedic-inspired line of THC and CBD-infused tinctures and topicals.

For our collaboration, Fiorello produced a wellness-themed launch event with media, influencers, Hollywood notables and health experts. Post-launch, we arranged for partnerships with local yoga studios, media mailers in key markets in collaboration with new wellness businesses and other campaigns to create a sense of continued new-news.

The Root Of It All